In spring 2025, instead of a photoshoot or an ad campaign, we tried something else: we asked our most loyal customers — the ones with more than one order, the ones who've been with us for a while — to take our new pieces on their travels. Not as an ad. As a thank you.
The idea was simple: send the Kamchatka cord to Kamchatka, the Azores cord to the Azores. And it actually happened.
More than 200 people answered. We picked 12 — headed to places that felt right for the collection, and who'd already been showing us love for a long time. Here's what they brought home.